DEFINE OPPORTUNITIES. Analysis of:
- Market perceptions
- Competitive landscape
- Products and services
CREATE SOLUTIONS. Marketing plans to support:
- Business and consumer targets
- Product and service launches
- Coop-marketing programs
EXECUTE FLAWLESSLY. Project management of:
- Advertising campaigns
- Internet marketing
- Collateral
- Conferences, seminars, and events
- Corporate identity
- Direct marketing (e-mail and traditional)
- Marketing communications
- Marketing research
THE MEXICAN MARKET.
In 2002, Marketing+ established a formal relationship with JP
CRD, a Mexico City marketing firm. With 17 years
in the arena of sales and marketing for the computer and technology
industry, Jorge Pedroza built JP CRD with the vision to achieve
leadership in marketing and commercialization, through strategic
alliances with clients and vendors to better serve the national
and international markets.
Now with more than an 11 year history, JP CRD
is working with Mexico firms such as IBM, Unisys, Procter & Gamble,
General Motors, Westin Hotels, Fairmont Hotels, FCB, Thompson
Connect, Noble DŽArcy, Symbol, Banamex, Citicorp, Serfin, DHL,
FedEX, Disney, Lucent Technologies, BMW, Jaguar, just to mention
some of the hundreds of clients. They have worked with companies
in the United States for several years, and have long contemplated
opening offices in Texas
